Flowers, Franchises & Fixing the Broken Petal System — with Michael Jacobson

What do overpriced ink cartridges, entrepreneurial soul-searching, and $9M flower shops have in common? That would be today’s guest, Michael Jacobson—CEO of French Florist and lowkey revolutionizing the floral industry one bouquet (and spreadsheet) at a time.

Marley sits down with Michael to talk about how he went from corporate consulting to turning a failing flower shop into a thriving, multi-million dollar brand that’s scaling fast—and beautifully—through franchising. But don’t let the petals fool you. This episode is packed with real talk about burnout, bad systems, and why playing small is actually way riskier than going all in.

They talk about building businesses from the ground up (sometimes literally sleeping on the floor), putting love at the center of your brand, and why it might be time to reframe how you think about flowers—from guilty pleasure to everyday necessity. Plus, Marley gives her take on unreasonable hospitality, fat-free joy, and the most flattering way to say “your brand is a hot mess.”

Inside the Episode:

• How Michael took a shop that was losing money and scaled it to $9.6M
• Why the floral industry needed a major upgrade—and how he did it
• The real ROI of handwritten notes, obsessed clients & smart SEO
• What franchising actually requires (spoiler: it’s more than a pretty storefront)
• Why Marley thinks random Tuesday flowers > Valentine’s Day ones
• The difference between building a system and creating magic

💐 Whether you’re in the business of flowers, feelings, or just figuring it all out, this convo is a masterclass in loving what you do and scaling it smart. Get ready to fall in love with your business again. Or at least remember why you started it in the first place.

🚨 Marley’s CTA (Because You Know She’s Not Subtle):
💰 Want to stop bleeding cash in your business and finally pay yourself like a pro? Download Marley’s FREE guide: theprofitgoddess.com/nyp
📚 Ready to dive even deeper into the glitter-covered chaos? Grab her book But Are You Making Any Money? here: http://amzn.to/1wAWpfx
✨ And for your daily dose of sass, sparkle, and unapologetic real talk? Follow her on Instagram @ThePartyGoddess!

To learn more, visit:

https://thepartygoddess.com/

Listen to more episodes on Mission Matters:

https://missionmatters.com/author/marley-majcher/